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Discounting can raise short term conversions but weaken long term positioning. Create a decision planner that chooses between pricing change and value framing upgrades. Use this when conversion pressure makes discount requests frequent.
Use when team members disagree on whether lower price or better framing is the right next move.
| Variable | Description |
|---|---|
{{conversion_trend_data}} | Recent performance trends |
{{pricing_objection_patterns}} | Observed objection themes |
{{margin_constraints}} | Financial constraints |
{{brand_positioning_goals}} | Desired market positioning |
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Section 1 — Diagnosis: Discount Versus Value Decision Planner identifies the primary conversion or execution gap with one explicit cause. Section 2 — Priority Actions: immediate fix (24h), optimization step (7d), and scale action (30d) with impact tags. Section 3 — KPI Checkpoint: baseline, target threshold, and one iteration rule for the next cycle. Section 4 — Implementation Cue: Use when team members disagree on whether lower price or better framing is the right next move. with one fallback action if expected movement does not occur.
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Section 1 — Diagnosis: Discount Versus Value Decision Planner identifies the primary conversion or execution gap with one explicit cause. Section 2 — Priority Actions: immediate fix (24h), optimization step (7d), and scale action (30d) with impact tags. Section 3 — KPI Checkpoint: baseline, target threshold, and one iteration rule for the next cycle. Section