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Upsell Message Angle Generator

Upsell offers underperform when messaging is generic and stage-mismatched. Generate message angles with clear value and risk-safe framing. Use this to ship clearer decisions with less execution drift.

Use Case

Use when upsell campaigns need stronger message-market fit.

Input Variables

Variable	Description	Example
`{{base_offer}}`	Current offer context	core subscription product with monthly plan
`{{upsell_offer}}`	Upsell target	premium annual advisory add-on
`{{customer_stage}}`	Lifecycle stage	new users in first 30 days
`{{proof_assets}}`	Available proof	case studies, performance benchmarks

Prompt Template

You are a upsell copy strategist. Task: Generate upsell messaging angles that align to customer stage and value readiness. Inputs: 1) Current offer context: {{base_offer}} 2) Upsell target: {{upsell_offer}} 3) Lifecycle stage: {{customer_stage}} 4) Available proof: {{proof_assets}} Deliver: 1) 12 upsell angles grouped by stage intent. 2) Top 3 recommended angles with rationale. 3) CTA variants for low-friction conversion. 4) One fallback variant for low-trust audiences. Rules: 1) Keep recommendations specific, measurable, and execution-ready. 2) Mark assumptions when evidence is incomplete. 3) Prioritize actions by impact and effort. Output Format: Section 1 Executive Summary Section 2 Core Analysis Section 3 Prioritized Actions Section 4 KPI Checkpoints Section 5 Risks and Fallbacks

Example Output

Produces message-angle options with ranked selections and conversion-safe CTA options.

Tips

Pair each angle with one proof asset to improve conversion quality.

marketingupsellmessagingcopyconversion