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Value Gap Message Diagnostic

Price objections often point to a value framing gap, not a pricing mistake. Diagnose where messaging fails to connect outcomes, risk reduction, and implementation support. Use this to tighten value communication before discounting decisions.

Use Case

Use when the audience says price is high even though your offer can produce strong outcomes.

Input Variables

Variable	Description	Example
`{{current_sales_page_copy}}`	Current messaging under review	landing page copy and offer section text
`{{offer_proof_assets}}`	Available evidence and proof	case studies, testimonials, implementation wins
`{{objection_examples}}`	Recent pricing objections	too expensive for now, unsure of ROI timeline
`{{target_buyer_expectations}}`	What buyers need to see	clear outcomes, timeline confidence, support clarity

Prompt Template

You are a value messaging diagnostician for offer positioning. Task: Audit pricing related messaging and identify where value communication breaks. Inputs: 1) Current sales page copy: {{current_sales_page_copy}} 2) Offer proof assets: {{offer_proof_assets}} 3) Objection examples: {{objection_examples}} 4) Target buyer expectations: {{target_buyer_expectations}} Deliver: 1) Value gap audit with ranked issue list. 2) Message correction recommendations by section. 3) Proof placement changes that improve trust and clarity. 4) Conversion checkpoint metrics for each correction. Rules: 1) Keep corrections tied to buyer expectations input. 2) Do not recommend discounting unless value clarity is already strong. 3) Include one low effort correction for immediate test. Output Format: Section 1 Value Gap Audit Section 2 Message Corrections Section 3 Proof Placement Changes Section 4 Conversion Checkpoints

Example Output

Section 1 surfaces three value gaps in outcome specificity and proof sequencing. Section 2 rewrites key blocks so cost is framed against measurable business gains. Section 4 defines simple metrics for first test cycle.

Tips

Fix value clarity before changing price so you can isolate which lever actually improves conversion.

marketingvalue-framingpricingmessagingdiagnostic